Our Values
Moxie. Adventure. Curiosity. Kinship. Purpose.
Sustainability isn't just a buzzword for us—it's the foundation of our business, from ethical decision making to eco-friendly materials. Learn more about how our values-driven approach is making a real impact.
GOOD FOR THE EARTH
At Turtle Fur, we have an obligation to operate all facets of our business sustainably.
• Develop products that use sustainable fabrics and materials
• Foster a culture of involvement in sustainable business practices by educating our vendors, partners, and employees
• Develop products that use sustainable fabrics and materials
• Foster a culture of involvement in sustainable business practices by educating our vendors, partners, and employees
GOOD FOR THE CLIMATE
As both a Certified B Corp® and a member of Climate Action Corps, we are committed to recognizing how our actions as a company affect the planet.
• Measure and set targets to reduce Greenhouse Gas Emissions
• Work towards 100% transparency of supply chain
• Set target for climate neutrality
• Measure and set targets to reduce Greenhouse Gas Emissions
• Work towards 100% transparency of supply chain
• Set target for climate neutrality
GOOD FOR EMPLOYEES
We take responsibility for our actions regarding people and planet, and this starts with our employees.
• Offer competitive benefits, including paid parental leave and paid volunteer and civic duty time off
• Support employees through satisfaction surveys, wellness initiatives, and professional development opportunities
• Offer competitive benefits, including paid parental leave and paid volunteer and civic duty time off
• Support employees through satisfaction surveys, wellness initiatives, and professional development opportunities
GOOD FOR THE COMMUNITY
We are committed to donating 2% of annual revenue through Project Warmth, and through supporting partners and organizations working to make the outdoors accessible for every adventure(r).
• Partner orgs: Vermont Adaptive, Share Winter
• Members of: Vermont Businesses for Social Responsibility (VBSR) and Vermont Outdoor Business Alliance (VOBA)
• Partner orgs: Vermont Adaptive, Share Winter
• Members of: Vermont Businesses for Social Responsibility (VBSR) and Vermont Outdoor Business Alliance (VOBA)
2% Giving Pledge
We are committed to donating at least 2% of annual revenue through our give-back initiative Project Warmth, and through supporting partners and organizations working to make the outdoors accessible for every body.
PROJECT WARMTH
Our give-back initiative to put warm product into the hands of those in need.
• In 2024, we donated 22, 948 products.
• In 2023, we donated 23,788 products.
• In 2022, we donated 21,794 products.
• In 2024, we donated 22, 948 products.
• In 2023, we donated 23,788 products.
• In 2022, we donated 21,794 products.
SHARE WINTER
Share Winter works closely with carefully selected grantees to build efficient, effective, sustainable winter sports programs and pathways to ongoing winter sports participation. Share Winter strives to make winter sports accessible to a broader, more diverse community, and share winter with 100,000 youth by 2028.
VERMONT ADAPTIVE
At Vermont Adaptive, youth and adults with disabilities gain confidence and independence by exploring the outdoors and participating in inclusive sports programs. From skiing to cycling, their year-round programming incorporates wellness, environmental awareness, and training for people of all ages with cognitive, developmental, physical, and emotional disabilities.
